This Apprenticeship programme has been designed for individuals who are working as part of a team, in which they will have
responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Role Profile

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. This apprenticeship has a mandatory external qualification.


End Point Assessment

It is essential to gain the minimum marks in all four assessment modes. Successful Apprentices will gain a pass or distinction.

Work-based project/study

Online e-portfolio

Structured meeting

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12 month practical learning period
End Point Assessment