This Apprenticeship programme has been designed for individuals who are involved in supporting customer-focused marketing activities that drive the demand for a product or service through awareness-raising and/or perception building to generate results to the bottom line.

Role Profile

The role focus of a marketing assistant will often include being responsible for coordinating and delivering specific marketing activities which could include but are not limited to, marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.


End Point Assessment

It is essential to gain the minimum marks in both assessment modes. Successful Apprentices will gain a pass or distinction.

90 minute online exam

Supporting professional discussion

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12 month practical learning period
End Point Assessment