--- title: Standards - Retailer description: The broad purpose of the retailer occupation is to advise on and sell products and services in a customer-centric retail environment. --- ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close\_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) [![Straight A Training logo](https://straighta.co.uk/hubfs/SAT%20logo.png)](https://straighta.co.uk?hsLang=en) [Contact Us](https://straighta.co.uk/contact-us?hsLang=en) - [About us](https://straighta.co.uk) - Sectors Show submenu for Sectors - [Business](https://straighta.co.uk/business-apprenticeships) - [Digital](https://straighta.co.uk/digital-apprenticeships) - [Facilities](https://straighta.co.uk/facilities-management-apprenticeships) - [Hospitality](https://straighta.co.uk/hospitality-and-catering-apprenticeships) - [Human Resources](https://straighta.co.uk/human-resources-apprenticeships) - [Leadership and Management](https://straighta.co.uk/leadership-and-management-apprenticeships) - [Learning and Development](https://straighta.co.uk/learning-and-development-apprenticeships) - [Marketing](https://straighta.co.uk/marketing-apprenticeships) - [Retail](https://straighta.co.uk/retail-apprenticeships) - [Safeguarding](https://straighta.co.uk/safeguarding-apprenticeships) - [Apprenticeship Standards](https://straighta.co.uk/apprenticeship-standards) - [FAQs](https://straighta.co.uk/apprenticeships-explained) Show submenu for FAQs - [For Apprentices](https://straighta.co.uk/frequently-asked-questions-for-apprentices) - [For Employers](https://straighta.co.uk/frequently-asked-questions-for-employers) - [For Parents & Guardians](https://straighta.co.uk/faq-parents-and-guardians) - [Apprentice Vacancies](https://straighta.co.uk/apprenticeship-vacancies) - [About us](https://straighta.co.uk) - Sectors Show submenu for Sectors - [Business](https://straighta.co.uk/business-apprenticeships) - [Digital](https://straighta.co.uk/digital-apprenticeships) - [Facilities](https://straighta.co.uk/facilities-management-apprenticeships) - [Hospitality](https://straighta.co.uk/hospitality-and-catering-apprenticeships) - [Human Resources](https://straighta.co.uk/human-resources-apprenticeships) - [Leadership and Management](https://straighta.co.uk/leadership-and-management-apprenticeships) - [Learning and Development](https://straighta.co.uk/learning-and-development-apprenticeships) - [Marketing](https://straighta.co.uk/marketing-apprenticeships) - [Retail](https://straighta.co.uk/retail-apprenticeships) - [Safeguarding](https://straighta.co.uk/safeguarding-apprenticeships) - [Apprenticeship Standards](https://straighta.co.uk/apprenticeship-standards) - [FAQs](https://straighta.co.uk/apprenticeships-explained) Show submenu for FAQs - [For Apprentices](https://straighta.co.uk/frequently-asked-questions-for-apprentices) - [For Employers](https://straighta.co.uk/frequently-asked-questions-for-employers) - [For Parents & Guardians](https://straighta.co.uk/faq-parents-and-guardians) - [Apprentice Vacancies](https://straighta.co.uk/apprenticeship-vacancies) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close\_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) Retail # Standards [Back to Hospitality](https://www.hubspot.com/) - [Retail](https://straighta.co.uk/retail-apprenticeships?hsLang=en) - Standards Level 2 # Retailer #### Overview This apprenticeship programme has been designed for individuals who help customers buy products or services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses. #### Role Profile This occupation is found in organisations of all sizes within the retail and tourism sector such as food, fashion, furniture, and automotive. Retail outlets range from traditional high street shops to larger organisations such as supermarkets and department stores. It is found in multi-national employers, small independent employers, and employers who trade through a variety of channels for example face to face, telephone, on-line and mail order retail. The broad purpose of the occupation is to advise on and sell products and services in a customer-centric retail environment. This includes creating an accessible and well-presented environment. Retailers will contribute towards the commerciality of the business by achieving targets, including sales and customer service, and following stock control in line with business objectives. They need to know the services they are selling to be able to build customer confidence in their business. #### Requirements - No previous experience required. - Learners should be comfortable using a computer to gather workplace evidence. #### End Point Assessment It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass or distinction.      **Observation with Questions:** 2 hour observation.      **Interview Underpinned by a Portfolio:** 60 minutes. [Request a Fact Sheet](mailto:info@straighta.co.uk?subject=Retailer%20Fact%20Sheet%20Request) [Ask a Question](https://straighta.co.uk/contact-us?hsLang=en) ##### Overview Duration: 14 months practical learning period Level: 2 Government Capping Band: £5K Progression Pathway: Business Administrator L3. Customer Service Specialist L3. 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