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Marketing

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Level 3

Multi-Channel Marketer

Overview

The broad purpose of the occupation is to support customer-focused marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results for the bottom line. As part of the marketing team, multi-channel marketers will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.


Role Profile

In their daily work, multi-channel marketers will interact with a wide range of internal stakeholders and also external stakeholders such as clients/customers and suppliers. Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention.  
An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.
 

Requirements

  • No previous experience is required.
  • Learners should be comfortable using a computer to gather workplace evidence.

End Point Assessment 

It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass, merit or distinction.

     Interview: Underpinned by a portfolio of evidence 
       Written Project: Report with presentation and questioning     

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Overview
Duration: 15 months practical learning period
Level: 3
Government Capping Band: £11K
Level 3

Content Creator

Overview

This occupation is found in employers across all sectors. It is a role that can be found in both creative and non-creative industries. This can be in any business creating content to engage with its audience. The broad purpose of the occupation is to develop and create written and audio-visual content that can be used across a variety of platforms and media. This may include social media, broadcast, or in print.


Role Profile

A content creator works to a brief. They research, prepare, and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and the needs of the customer, client, or business. In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process.

Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists, and end users. An employee in this occupation will be responsible for delivering high-quality content on time and on a budget that meets the brief.

 

Requirements

  • No previous experience is required.
  • Learners should be comfortable using a computer to gather workplace evidence.

End Point Assessment

It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass, merit or distinction.

     Professional Discussion: Underpinned by a portfolio of evidence
       Project / Campaign Evaluation Report: Presentation with questions

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Overview
Duration: 15 months practical learning period
Level: 3
Government Capping Band: £10K
Level 4

Marketing Executive 

Overview

This apprenticeship programme has been designed for individuals working across businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.


Role Profile

A marketing executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning, executing and analysing tactical and targeted marketing activity. 
 

Requirements

  • Prior experience in a marketing role is required as this is a strategic role, involving independent work and decision making.
  • Learners should be comfortable using a computer to gather workplace evidence.

End Point Assessment 

It is essential to gain the minimum marks in all three assessment modes. Successful apprentices will gain a pass, merit or distinction.

   Professional Discussion: 50 minute meeting
   Project / Campaign Evaluation Report: Project Report, Presentation and Q&A.                                                                  On demand Test: 90 minute multiple-choice test

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Overview
Duration: 15 months practical learning period
Level: 4
Government Capping Band: £6K