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Marketing

Standards

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Level 3

Multi-Channel Marketer

Overview

The broad purpose of the occupation is to support customer-focused marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results for the bottom line. As part of the marketing team, multi-channel marketers will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.


Role Profile

In their daily work, multi-channel marketers will interact with a wide range of internal stakeholders and also external stakeholders such as clients/customers and suppliers. Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention.  
An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.
 

Requirements

  • No previous experience is required.
  • Learners should be comfortable using a computer to gather workplace evidence.

End Point Assessment 

It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass, merit or distinction.

     Interview: Underpinned by a portfolio of evidence 
       Written Project: Report with presentation and questioning     

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Overview
Duration: 15 months practical learning period
Level: 3
Government Capping Band: £11K
Level 3

Content Creator

Overview

This occupation is found in employers across all sectors. It is a role that can be found in both creative and non-creative industries. This can be in any business creating content to engage with its audience. The broad purpose of the occupation is to develop and create written and audio-visual content that can be used across a variety of platforms and media. This may include social media, broadcast, or in print.


Role Profile

A content creator works to a brief. They research, prepare, and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and the needs of the customer, client, or business. In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process.

Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists, and end users. An employee in this occupation will be responsible for delivering high-quality content on time and on a budget that meets the brief.

 

Requirements

  • No previous experience is required.
  • Learners should be comfortable using a computer to gather workplace evidence.

End Point Assessment

It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass, merit or distinction.

     Professional Discussion: Underpinned by a portfolio of evidence
       Project / Campaign Evaluation Report: Presentation with questions

Request More Info Ask a Question
Overview
Duration: 15 months practical learning period
Level: 3
Government Capping Band: £10K