- Marketing
- Standards
New Marketing Standard
The Level 3 Digital Marketer and Level 3 Marketing Assistant Standard have been retired by the Institute of Apprenticeships (IFATE). The new Level 3 Multi-Channel Marketer Standard is now live for new starts from January 2024.
Level 3
Multi-Channel Marketer
Overview
The broad purpose of the occupation is to support customer-focused marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results for the bottom line. As part of the marketing team, multi-channel marketers will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.
Role Profile
In their daily work, multi-channel marketers will interact with a wide range of internal stakeholders and also external stakeholders such as clients/customers and suppliers. Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention.
An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.
Requirements
- No previous experience is required.
- Learners should be comfortable using a computer to gather workplace evidence.
End Point Assessment
It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass, merit or distinction.
Interview: Underpinned by a portfolio of evidence
Written Project: Report with presentation and questioning
Overview
Duration:
15 months practical learning period
Level:
3
Government Capping Band:
£11K