- Marketing
- Standards
The Level 3 Multi-Channel Marketer standard will be replacing the Level 3 Digital Marketer and Level 3 Marketing Assistant standard for new starts from January 2024.
Marketing Assistant
Apprenticeship standard being retired December 2023
Overview
This apprenticeship programme has been designed for individuals who are involved in supporting customer-focused marketing activities that drive the demand for a product or service through awareness-raising and/or perception building to generate results to the bottom line.
Role Profile
The role focus of a marketing assistant will often include being responsible for coordinating and delivering specific marketing activities which could include but are not limited to, marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.
Requirements
- No previous experience required.
- Learners should be comfortable using a computer to gather workplace evidence.
End Point Assessment
It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass, merit or distinction.
Knowledge Test: 90 minute multiple-choice testWork-based Project: Supporting professional discussion
Overview
Digital Marketer
Apprenticeship standard being retired December 2023
Overview
This apprenticeship programme has been designed for individuals who are working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Role Profile
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. This apprenticeship has a mandatory external qualification.
Requirements
- This apprenticeship has a mandatory external qualification.
- Learners should be comfortable using a computer to gather workplace evidence.
End Point Assessment
It is essential to gain the minimum marks in all four assessment modes. Successful apprentices will gain a pass, merit or distinction.
Portfolio of Evidence: Online e-portfolioProject: Synoptic project
Reference: Employer Reference
Interview: 2 hour structured meeting
Overview
Multi-Channel Marketer
Apprenticeship standard being delivered from January 2024
Overview
Role Profile
Requirements
- No previous experience is required.
- Learners should be comfortable using a computer to gather workplace evidence.
End Point Assessment
It is essential to gain the minimum marks in both assessment modes. Successful apprentices will gain a pass, merit or distinction.
Interview: Underpinned by a portfolio of evidence
Written Project: Report with presentation and questioning